At LITET, we believe it’s the little things that make the biggest difference, especially when it comes to cycling.

Our journey started in early 2023 with three friends, united by a passion for cycling and a shared frustration with cycling socks. High-end options were expensive, didn’t always deliver on comfort or durability, and let’s be honest, no one wants to ruin pricey socks on a messy ride.

So we set out to change that.

We wanted socks that met the standards of dedicated cyclists—soft, breathable, and durable—but without the premium price tag. Socks that felt just as good on the hundredth ride as they did on the first.

That’s how LITET was born.

Our mission is simple: to create high-quality, affordable cycling socks you can trust, love, and ride in—again and again. Whether you’re chasing personal bests, climbing new heights, or just out for the joy of the ride, LITET is here to keep you comfortable every mile.

Ride lighter. Ride stronger. Ride with LITET.